Wednesday, 02 November 2022 15:00

Link Building SEO Directory Scam Alert:

Written by

I recently received this scammy email from Linda Alvardo regarding and wanted to share some findings.  This is a "link building" attempt where they are asking me to change a local business listing where they found a missing website address.

Rather than receiving an email from the business owner telling me that they have a real website address ( this is the email that I received from someone operating on behalf of

This is the actual message they sent:

I hope you're doing well!
Please update the listing
for the (Redacted) Antiques

Could you please include the link to our website:

Thank you in advance for your help!
Linda Alvardo

I did some quick research and found that the Antique store in question does, in fact, have their own website.  So instead of doing nothing, or informing me that the antique store's website address is missing, they had the audacity to reach out and try to trick me into linking to instead.  In the interest of playing nice, I went ahead and updated the business listing in question to include the correct website address, instead of the spam link they were hoping I would add. 

By way of comparison, below is a better example of a link building email.  As you can see, the person is using their actual work email, instead of a Gmail account.  They found a page on my site where they felt a link could be obtained, and they reached out with a quick introduction. 

-------- Forwarded Message --------
Subject: Question about your services - Follow up
Date: Fri, 4 Nov 2022 07:23:27 -0700
From: Lucy Wilson <This email address is being protected from spambots. You need JavaScript enabled to view it.>;
To: Nate <This email address is being protected from spambots. You need JavaScript enabled to view it.>;

Hi Nate,

I would like to connect with someone about including our resource on your page:

You can view our guide here:

Can you please direct me to the right person?

If you have any questions, please do not hesitate to let me know.

Thank you in advance!


Lucy Wilson
Virtual Care Advocate | This email address is being protected from spambots. You need JavaScript enabled to view it.

If you do not want to receive emails from us in the future, please reply to this message with "Remove".

-------- End --------

Last modified on Monday, 07 November 2022 19:14

Latest Comments

Got a similar email that seemed suspicious. Ignored it and they even followed up today.
My organization received one of these emails from "Linda," but uses
Hi Nate, I got the same email template from the same email address today and found you through a ...
Just received one today (16 Aug 2022) from "Mailchimp". Thanks for sharing!
Thanks for posting this. I just got one today. I was 99% sure it was a scam, and your post confirmed...

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